Why Facebook is Essential for an Effective Marketing Campaign

Gone are the days when marketing your business can rely solely on posting flyers through people’s doors and placing an advert in a local newspaper to increase sales.

In this modern world, people want much more than that, they want a business to have credibility, they search for this by checking to see if they a good website, good reviews and a managed social media page with engagement. Therefore, there is one place where your return on investment in advertising can be huge…Facebook.

Here is why Facebook advertising is essential for an effective marketing campaign:

1. Targeting Your Audience

Unlike advertisements that you put in your local paper or on leaflets you post through people’s doors, with Facebook marketing you know the people who see your ads are likely to have an interest in business. Facebook marketing allows you to narrow your target audience down to specific people based on their location, interests, gender, income, age, demographics, and much more, therefore everyone who sees your advert will likely be interested in it. This is unlike newspaper or leaflet advertisements where you just have to hope that someone who may have an interest in your business will pick it up and manage to find your ad, doesn’t this put into perspective how advanced Facebook marketing is?

2. Higher Return on Your Investment

As stated above, Facebook marketing allows you to reach such a specific audience that only people who are likely to become customers will see your ads, therefore these people are much more likely to take action when they see the ad and become customers. For example, with newspaper and leaflet ads, only a few percent of people who receive the will take any notice of it, let alone take action and become a customer, but with Facebook marketing the majority of people who see your ads will be interested in your business which means there’s a much higher potential for people to take action and become customers.

3. Cost Effective Advertising

The budget for a Facebook ad campaign can be as low as £1 per day, however, it is likely that you’ll spend more than that to get great results, but you could spend hundreds or thousands on an ad placement in a newspaper or leaflet ad not knowing if it will reach your target audience. Therefore, you could spend £250 pounds on a Facebook ad and be sure it will reach your target audience and have a much higher return on your investment compared to conventional types of advertising.