How To Track the Success of Your Facebook Advertisements

How to track your Facebook advertising campaigns is a necessary part of the Facebook marketing process. It allows you to see how successful your marketing campaigns are going and allows you to compare the different campaigns you have run to see which one has the best results for your business. Below are 3 different ways to track the success of your Facebook marketing campaigns.

1. Use Facebook Offer Codes

To see how successful your Facebook advertisements are going, you can have codes that are redeemable online or in-store. When you are putting offers on Facebook, people can click “Get Offer”, they will then have a redeemable code to use which can be tracked back to your Facebook marketing. These offers can also be targeted through Facebook advertising to reach a specific targeted audience who are likely to want to redeem these offers.

2. Facebook Adverts Manager

When you run an advert on Facebook, you have access to analytical insights of how the adverts are going, such as how many people the advert has reached, how many people have clicked on your link and the cost per click. This analysis allows you to see how successful the ads are going and helps to decide which ad to invest the majority of your budget into.

3. Use Email Marketing Codes

Just like with the Facebook codes, you should have a different offer code which can be redeemed by email, this way you can separate the people getting the offer from Facebook and email marketing. This way you can compare where most of your sales are coming from, then either focus your attention on that method of marketing or put more effort into the one that isn’t getting as good as results.